These days, many businesses reach a point at which they must decide whether they should invest in a social media management tool. Once they’re active on a few networks it’s easy to become overwhelmed by the various complexities that they encounter to manage them.
If you’re at a similar stage, this blog will be quite useful to you. Using various tools for social media management can be a big investment based on your budget. Let’s look at a few reasons why it’s worth investing in such social media management tools.
- Helps to manage multiple social accounts
These tools make it much easier to manage multiple accounts.
- Ensures that you will not miss anything important
These tools will make sure that you don’t lose any opportunities.
- Organize your conversations
You can keep a track of your entire conversations through these tools.
- Schedule your posts well ahead of time
These tools help you to be proactive in scheduling your all posts.
- Monitor your keywords for leads and other valuable information
These tools will offer you a dedicated place from which to search for information.
- Analyze your results
These tools help you by providing analyzed data so that you can correct your strategy.
- Prove ROI to superiors
You can easily justify that you are on the right track using their analytics.
- Gives you sufficient time for real-time engagement
By automating a few of your tasks, you get more time for real-time engagement.
- Quickly enhance your posts with images
These tools will help you by providing stunning images in your posts.
- Simplifies your content curation process
These management tools can make your curation process more streamlined.
- Makes consistency and uniformity easier
These tools can keep all your social media information organized and consistent.
Table of Contents
- Sprout Social
- Social Pilot
- Zoho Social
Features and pricing review of top 13 social media content management tools
Unlike most other social media management tools, this one mainly focuses on Instagram, although you can also connect it to your Facebook, Pinterest, and Twitter profiles. The following are a few pricing details:
- Prices: $9, $19, $29, and $49 per month.
Unique value: The basic strength of this tool is its visual calendar for content, where it is possible to very easily drag-and-drop different images to schedule them. Also, it has got a free link tool, which can be used on your Instagram profile for linking to any shoppable feed of Instagram or various other websites and blog posts.
Mention’s Boolean alerts can help you narrow down your search, so you will only receive results that are relevant to your clients. Its advanced alerts use filters e.g. location, sentiment, and gender to focus your results.
Also, it can help improve and grow your brand presence on various social media by publishing relevant content and planning. Mention helps gather brand insights through media monitoring and allows you to reply to what is happening so you can create relevant content.
You can forget about press reviews and other tedious spreadsheets. Mention will help you easily export all data, reports, and mentions to any email address automatically.
- Price: Initially free and then solo price € 29/month, Pro price € 99/month and ProPlus price € 199/month.
Buffer is another intuitive and streamlined tool for social media management that’s trusted by different brands, agencies, businesses, and individuals to drive meaningful results and engagement on social media.
There is a suite of products meant for engagement, publishing, analytics, and also team collaboration. These products are highly refined and carefully considered for helping social media marketers and any teams to work more effectively and efficiently.
- Prices: Forever-free plan with limitations. At the monthly price of $15, $99, $199, $399 starting with a 14-day free trial.
Unique value: People have commented that they love this tool for being so clean and intuitive and also very user-friendly.
Like most of the other social media management platforms mentioned above, Agora Pulse is another all-in-one social media platform with scheduling, reporting, and responding features. The following are the pricing details:
- Prices: Starts free, thereafter $79 per month and $159 per month, together with enterprise options. In the starting plan, you will be offered 10 social profiles and 2 users. With an agency plan, you also get an initial free trial @ $159 per month and you will get 20 social profiles with 4 users.
Unique value: Unlike the other tools we mentioned before, this one has several unique features and they are Facebook contest apps and competitor analysis. All these are offered at quite an affordable price.
Similar to Hootsuite, Sprout Social combines several tools of social media into a single platform from scheduling to monitoring, and to finally reporting.
This is one special tool that will provide you customer relationship management features. With complete customer profiles, you can always serve them better and build a stronger relationship with them.
- Prices: The per-user prices are $99, $149, and $249 per month with an initial 30-day free trial.
Unique value: Most users consider Sprout Social to be an amazing tool. Most managers who handle social media found their reports so beautiful and great that they immediately download and then send them to their clients without even editing them.
Hootsuite is perhaps the biggest tool for social media management and is used by more than 15 million people, including 800+ users in Fortune 1000 companies.
There are a few very good reasons for its success: it is an all-in-one platform, which will enable you to schedule and curate your content, run social media ads, measures your social ROI, and much more.
- Prices: Starting with a free plan and then monthly charges of $29, $129, $599.
Unique value: People love several things about Hootsuite. It can monitor multiple keywords and accounts, connect with more than 35 social networks, and also can bulk-schedule social media posts.
Like most other social media management tools, this tool also allows you to publish and schedule your posts, respond to various social messages, and also analyze your entire social media performance.
- Prices: Starting with initial 14 days of free trial and thereafter with monthly charges of $49, $99, $199.
Unique value: There is one thing that makes this eClincher tool a little different from other tools available. It allows you to auto-post along with smart queues and also RSS feeds. Also, it has got a media library for different images and allows you to search for influencers on social media.
Sendinblue provides users with a complete toolkit for sales and marketing. You will get powerful email marketing features and can use its marketing automation tools for scaling your email marketing.
If you want to send transactional emails such as account confirmations or any order updates, then you can manage all these along with your marketing campaigns. Besides email, this tool also offers SMS marketing features, real-time live chat with customers, and Facebook ads to connect with a wider audience.
- Pricing: Initially free for 14 days later monthly charges of $29/month for a single user. For 15 users, the monthly price is $399/month.
Most people like how this tool can fit many of the other social media management tools e.g. scheduling and analytics (not monitoring activities) into a simple dashboard. Also, it is offered at very affordable prices. Its various client management features mean it’s great for agencies that work with many clients.
- Prices: Starting with a free trial for 14 days and then with monthly charges of $10, $24, $40, and $80.
Unique value: This tool curates and suggests content from different industries e.g. tech, education, health, and fitness, etc. This is great if you like to find any relevant content easily. Another valuable feature is the white label reports that are particularly handy for agencies.
You can manage your entire social media content with Loomly. It offers you ideas for a post based on trending topics, date-related events, RSS feeds, etc. It helps you to store, organize and use your possessions in a central and intuitive library.
Loomly guides you step by step to create outstanding ads and posts, and automatically generate your post and ad previews before you publish. It offers a collaborative review, approval workflow, with end-to-end ad and post history.
Loomly’s analytics allow you to measure your posts’ performances in real-time once published. Then you can recognize at a glance which content types and topics are most liked by your audience.
Pricing: Monthly price of the base is $25, standard $57, advanced $119, and premium $249.
In various digital media circles, MeetEdgar has been welcomed as an innovative and path-breaking scheduling tool. No other tool introduces such creative ways of sharing posts on social media.
It offers users the necessary freedom to create libraries with different content in various categories. After that, it shows users how to add time slots in that specific category. Later, Edgar automatically fills up all those slots with required stuff from your library.
The way it automates your social media post schedule and your creation has never been matched before by other players in this field, and due to this reason alone, this tool is the favorite of many professionals of social media management. Also, it offers a money-back guarantee, so you should surely try this tool at least once and then decide.
- Price: $49/month with a money-back guarantee for 30-day.
Iconosquare will dig deep into the behavior of your audiences toward your content and then come out with easy-to-understand metrics. Iconosquare is an Instagram tool that optimizes your content production, planning, and scheduling by seeing the best possibilities.
Also, you can snoop around to see what all your competition is up to. Let’s say you have a competitor who has 2-times more followers than you. Iconosquare will tell you what is helping them so that you can also start doing that more and reduce whatever you have been doing wrong.
- Price: Initial 14-days of free trial and a later monthly charge of $49 for 2 users and $139 for unlimited users.
Zoho Social is a cloud-based tool for social media management that is also available in the SAAS version, which can be run on several devices. It helps users to monitor many social media channels, perform multi-account management, and encourage multi-user collaboration.
Zoho Social offers analytics for social media performance and data-driven actionable insights to facilitate informed decisions. By using this software, you will be in a position to manage and monitor all your content and ensure much better customer engagement.
Also, you can monitor keywords, schedule multiple posts, create content, and do various automated publishing tasks using this social media management tool.
Pricing: There is a free edition however, the standard version costs $10 per month, the Professional version costs $30 per month and the premium version costs $40 per month.
Nowadays, you can find many different tools for social media management tools with lots of features for different budgets. Selecting the right one is also not such an easy job. Hopefully, the above reviews of 13 tools will help.
If you want an all-in-one solution for social media management then Social Sprout or Hootsuite are perhaps your best choices.